Developing business from diverse
perspectives for regional revitalization
01 Regional revitalization business
We have contracts with around 250 local governments in Japan
Since entering the Hometown Tax (Furusato Nozei) Donation Program as a support business for local
governments and businesses in 2014, we have steadily increased the number of contracts to around
250 local governments, which is around 15% of the local governments in Japan.
By working together with local governments and businesses, we have come to recognize the various challenges that citizens face and believe extensive collaboration is necessary to bring out the strengths of all parties when renovating and revitalizing communities.
Based on this recognition and our Imagination & Creation philosophy, we are striving every day to resolve various local issues and create new value. At the same time, we are developing various services and products inspired by collaboration with local communities and regional governments.
What is the Hometown Tax (Furusato Nozei) Donation Program?
The Hometown Tax (Furusato Nozei) Donation Program lets taxpayers support a municipality in Japan
other than the one they reside in by making a donation to that municipality. They can choose
whatever municipality they like, such as their hometown, where their relatives live, or an area
they enjoyed traveling in.
Those who make a donation through the program receive a "reciprocal gift" from the municipality they donate to. A variety of items can usually be chosen from, including quality meats and seafood, alcoholic beverages, fashion goods, daily items and tickets for activities.
Donations collected through the program become financial resources for selected municipalities. The money is used for future childcare support, education, revitalization of the tourism industry and enhancement of medical care and welfare.
02 D2C business
OWL directly connects producers
Our OWL online market directly connects producers of agricultural and seafood goods with
consumers for online purchase and direct delivery.
By creating a system that lets producers freely determine the volume and price of products they
want to sell, we hope to realize our vision of "self-reliant regional revitalization" that helps
local producers and industries deliver high-quality products to consumers.
Since farmers and fishermen ship and deliver freshly gathered ingredients themselves to customers, they can communicate their thoughts and commitment directly from the field nationwide. We will eventually expand their reach through OWL beyond Japan to markets overseas.
03 Inbound business
Conveying Japan’s many attractions
to the world
We plan, strategize and implement measures using videos created from the perspectives of both
Japanese and foreigners to support the tourism strategies of local governments and DMOs.
For example, a video we planned and supervised promoting Fukushima City received the Encouragement Award from the Local Government Category of Cool Japan Movie Contest 2021. Another promotion video we created, encouraging foreigners to visit the 48 falls of Akame, Mie Prefecture, has been played over 300,000 times.
Using the know-how we gained by supporting over 100 local governments and companies, as well as a community of around 17 million Japan-loving foreigners linked to foreign influencers in Japan, we provide support that leads to results.
By making full use of electronics and telework, we are striving for workstyle reform in anticipation of a new era of e-work and greater diversification.
Diversity & inclusion
We are creating an environment where everyone can work flexibly even during life stage changes such as weddings, childbirth, childcare and nursing care.
We continue looking for ways to brighten the future in our rapidly
Based on our corporate philosophy, we will carry on management strategies that take the environment, society and people's views into account while promoting innovation.
The SDGs and regional revitalization are linked by issues such as
declining birthrates, aging populations, declining rural populations and shrinking
It is said that there is "No future for Japan without regional revitalization".
Through our ties with local governments all over Japan, cultivated in the Hometown Tax (Furusato Nozei) Donation Program, we support the realization of "sustainable community development that leaves no one behind".
|Company name||Redhorse Corporation|
|Head office address
and telephone number
|Kokugikan Front Building, 2nd Floor, 1-10-5 Yokoami, Sumida-ku, Tokyo, 130-0015, Japan
|Establishment||March 1, 1964|
|Capital||100 million yen|
|Number of employees||324*
*Includes full-time employees, temporary employees and contract employees (as of April 2023)
|Representative||Kensuke Yamada,President and Representative Executive Officer|
c 2023 Redhorse Corporation. All rights reserved.